Who is the target audience for your business? I’m always amazed by the number of business owners who answer, "Everyone, of course," even when their product or service is geared for a specific demographic. And even if you have a general inventory to sell or a broad range of services, there is still a specific audience to reach. Many entrepreneurs believe everyone is going to love their product or service, or at the very least want to try it. Unfortunately, that is rarely the case. Take my … [Read more...] about How to Identify Your Target Audience
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